Esther C Kane

Sometimes we get so wrapped up in our own little worlds that we forget about what’s happening all around us. It happens to everyone. It also happens to businesses. I think one of the most important factors to remember, when it comes to marketing, (especially on the Internet) is to understand what your audience needs. [...]

Lately I’ve been seeing this question pop up here and there, “How many hours should you spend on SEO / Internet marketing?” I think like anything having to do with SEO and Internet marketing, the answer “depends” on a variety of factors. But I thought I would share what I do for my clients’ SEO [...]

If you haven’t been keeping up with the changes in the Internet Industry – let me be the one to tell you that 2010 brought about MANY, MANY changes. In 2010: 1) Google changed their algorithim 300 times.  That means they tweaked and changed the rules of how websites are indexed 300 times.  They plan [...]

In these tough (and seemily getting tougher) economic times, small businesses are popping up everywhere! Internet marketing for small businesses is one of the (if not THE) cheapest form of advertising available. Well, I mean it’s not the CHEAPEST, printing and handing out flyers is cheaper BUT the return on investment is much greater. So, [...]

So, ready to learn (or be reminded of) a secret Internet marketing tip? Ready to increase the amount of targeted traffic to your website? Ready to increase your conversion rates and your sales? Ok! So, let me tell you about this great online marketing tip. Let me set the stage… 1) On average, the first [...]

The free Internet marketing tips are based on my own Internet marketing of my websites. As an SEO webmaster at Eckweb Designs, Inc, it’s natural that I would own and operate several websites and of course, I experiment all the Internet marketing and SEO techniques on my own websites before I attempt them on my [...]