Microsoft’s new search engine Bing has been getting quite a bit of press lately and for good reason.  It’s the first search engine to present a real challenge to Google.  But, I can say anything I want, the proof is in the pudding (as they say) so I thought I would do a side by side test between Google and Bing.  Let’s see what the results show.

Keyword Phrase: Seo Services

Google search results gave me 10 agencies that provide seo services
Bing search results gave me 10 agencies that provide seo services

Keyword Phrase: Name Tags

Google search results gave me 7 companies that provide name tags
Bing search results gave me 9 companies that provide name tags

Keyword Phrase: South Florida Lawyer

Google search results gave me 8 South Florida law firms
Bing search results gave me 9 South Florida law firms

Keyword Phrase: Digital Imaging Services

Google search results gave me 4 companies that provide digital imaging services
Bing search results gave me 8 companies that provide digital imaging services

Keyword Phrase: Denver Limousine Services

Google search results gave me 8 companies that provide limousine services in Denver Colorado
Bing search results gave me 9 companies that provide limousines services in Denver Colorado

Keyword Phrase: Counseling Services in Atlanta

Google search results gave me 7 listings of counseling centers in Atlanta Georgia
Bing search results gave me 8 listings of counseling centers in Atlanta Georgia

Keyword Phrase: Spiritual Life Coaching Services

Google search results gave me 10 listings of spiritual life coaches
Bing search results gave me 8 listings of spiritual life coaches

So, out of 7 searches, the results are not so amazingly different.  Some of the search results were the same but most were not.  Although most of the time Bing brought back more relevant searches than Google, the differences were not that extraordinary.  In other words, it’s not as if Bing gave me double or more search results that were better than Google.  Bing just gave me 1 or 2 search results that were more relevant than Google.

Of course, this is only for 7 searches.  It would be interesting to run a sample with 100 or 1000 searches – I don’t have the time for that.  But I did want to see for myself if the commercials Bing.com puts out are true.  Maybe if they’re compared with other search engines, but when compared to Google, it’s not so different.

But, having said that.  It’s nice to have another search engine that does return relevant results.  Now I can do my searches on Google.com and Bing.com and I’ll know that I’ll be getting good relevant results for my time.  So, yes, Bing is the first search engine to really give Google a run!