I was never a fan of sugar coating or beating around the bushes. Maybe that’s why I like New Yorkers so much. They’re up front and honest. It hurts sometimes, but in the end, it’s always the best type of communication. How can any of us learn and grow if others around us don’t help?
But, to get to the point about Search Engine Optimization…
There’s a great deal of confusion out there about SEO (Search Engine Optimization) and what SEO actually involves. One of the reasons is that there are many “opinions” and “theories” on what needs to be done to actually optimize a website. And frankly, what works for one site may not work for another.
SEO is not a perfect science. If the seo webmaster does “A” and expects “B” to follow, it just won’t happen. The reasons are…
1) The competition for the keyword phrase plays a part. After all, getting in to the top of the search engines for a keyword phrase that has 5000 other websites marketing that phrase is going to be A LOT easier than getting into the top of the engines for a keyword phrase that has 300,000 other websites marketing that phrase.
2) The demand for the keyword phrase plays a part. If a keyword phrase is searched for 100 times a month then the amount of traffic that will be coming to your website will be very little, if any for that keyword phrase. If the keyword phrase is typed in 8000 times a month, the traffic will be significant.
3) The construction of the site plays a part. I know web designers do not want to hear this but it’s true. If a search engine scans a website and the keyword phrases are found in the top 1/3 of the page, the chances of the site getting higher rankings is better than if the keyword phrase isn’t found until the middle of the page. Also, the amount of coding on the page and the type of coding also play a part.
4) Reviews play a part as well. What I mean by reviews are what others think about your service/product and what they say. So, if you have 1500 Twitter followers and 350 Facebook Likes and good reviews on your Google+ page then your website will rank higher. (Please know these numbers are not exact – I’m just show you an example)
So, as you can see, when your SEO webmaster tells you they can help you to get your website into the engines to get traffic, they’re not promising you anything, they’re just giving you the opportunity to accomplish this goal. Believe me, no SEO webmaster (at least no legit ones) want the website to fail in reaching it’s goals. How would that possibly benefit us? Our goal is your goal, to get the website in a position where it’s bringing in traffic and sales.
What’s the point of having a business website if it doesn’t bring in business?
BUT – and this is a very big BUT. It’s a collaborative effort. I tell my clients all the time, “I know the Internet, but I don’t know your business.” So, the content, the knowledge has to come from the website client. It’s work, I know but that’s Search Engine Optimization. So, be prepared to work with your SEO webmaster – if you can’t provide the content then hire someone to write it for you or share the responsibility with your staff (or whoever helps you with your business).
A client today told me that he doesn’t want to put too much information on the website because he doesn’t want to overwhelm his visitors. Yeah, that’s not true at all (and I said that to him). It’s literally, literally impossible to have too much information on your website. It’s not a book. When someone visits the website they don’t see how thick it is. They’re looking for information. And guess what? If the information is not on your website, they’ll find it on someone else’s website. When that happens, which website owner will be more likely to get the business?
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