Oh, if I had a nickle every time someone asked me to “guarantee website rankings” for them! I’d have a nice little retirement account!
If you don’t know already, when an Internet marketing firm tells you they can “guarantee” rankings, they’re just trying to sell you some snake oil. Just like those salesmen standing on the back of their horse drawn wagons, these guys are just trying to con you into trusting them. Here’s a tip, the louder an SEO firm has to yell, the further you should run from them.
SEO or Internet marketing firms don’t have arrangements with search engines or other companies. There’s no such entity. There are no secret codings or under the table payments or anything like that. Search engines don’t care about the websites trying to get higher rankings. They care about the user who is searching on their engine. They need to please the users – not the website owners.
Any type of Internet marketing campaign has to do the following…
1) Find out what the target audience is looking for. (aka Keyword Research)
2) Put what the audience is looking for on the website (aka Page Optimization)
3) Showcase the trust-worthiness of the website (aka Backlinks with anchor text linking)
4) Keep the website updated and continuously repeat the steps above.
This is the absolute minimum that any Internet marketing campaign should consist of. That’s pretty much the only thing an SEO firm can guarantee you (or should guarantee you) – that they will give you these services.
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