Esther C Kane

If anyone asked me “What’s the most common question you get from prospects?”  My answer would be, “What’s the secret to getting my site on top?”
I usually laugh a little and say something like, “…there is no secret…just hard work…”  But I wonder if they believe me.  Maybe sometimes they do.  Certainly the ones who [...]

Here, at Eckweb Designs, Inc. we use Google Analytics for our Internet Marketing clients.  Not only does it allow us to analyze a plethora of information, but it also is very customizable (which we love!).  So, if you haven’t yet used it or you don’t know how to use it, let’s see if we can [...]

Vanessa Fox from SearchEngineLand reports that “Google made between 350 and 550 changes in its organic search algorithims in 2009″.   So, whatever Google’s rules were on January 1, 2009 for ranking websites, they were quite different December 31, 2009!
What’s a site owner or SEO webmaster to do?
Well, stick with the basics for one and of [...]

Many website owners focus on their website traffic report as their Main Report of how the website is doing.  But the traffic report is really just the result of all that is being done on the website.  It doesn’t give you information on what needs to be done to get those great traffic reports.
As the [...]

It’s true that many website designers are not SEO webmasters and vice versa.  I never call myself a website designer.  Although I know how to take websites apart and put them back together.  Those skills do not make me a designer.
But, if you’re a website designer, there is no reason why you shouldn’t, or couldn’t [...]

I read this wonderful post on SEO Design Solutions, one of my favorite feeds.
Websites do not optimize themselves, but knowing what to expect is instrumental prior to embarking on the journey of targeting competitive keyword verticals.

It takes time: Like anything worthwhile, good things come to those who wait? Of course while you’re waiting, you could [...]

Long tail keyword phrases are one of the very best SEO tools available. If your SEO webmaster is not utilizing long tail keyword phrases, you may be missing out on a very important segment of your target audience.
You see, long tail keyword phrases are usually the most profitable phrases because they are most often [...]

Many of you use Gmail – and you’re in the majority if you do.  You may notice a small change on your Gmail panel.  Right under “Inbox” in the left column you may notice the word “Buzz” – if it’s there, then you have been Buzzed.  You are now able to use Google’s latest social [...]

Experimenting here, if I wanted to steal some bandwidth from a website – actually, I suppose my goal would REALLY be to steal the image but not only is it bad enough that I steal the image but the way that I do it, I may compound the bad karma by stealing bandwidth as well.
Usually, [...]

Okey dokey, has everyone swallowed the latest Google news and algorithmic changes?  Are you ready to embrace the new way of thinking about your SEO campaigns?  If not, well, don’t wait too long.  Before you know it, you’ll be left behind and other SEO firms will be way ahead of you in marketing their websites.
According [...]