What It Takes To Succeed In Internet Marketing


Succeeding in Internet Marketing or SEO involves a variety of activities – there’s no ONE magic task or program that works.  Like any other marketing, it involves a team effort.  The “team” being the following… 1) Content If you’ve done any Internet marketing in the past you may have heard the term that “Content is [...]

What Is The Expected ROI From Your Internet Marketing?


I just finished reading an entry at a social media site from an Internet Marketer who had recently left his employer because the ROI wasn’t what the employer had expected.  The Internet marketer was using SEO (search engine optimization), social media marketing (via Twitter and Facebook) and blogging.  These three factors put the site in [...]

Really, Really, Really Comprehensive SEO


As I was having my breakfast this morning I was catching up on the latest SEO (Search Engine Optimization) and Internet Marketing news. I came across this little gem… “Ten years ago, the SEO process included a monthly analysis, recommendation and implementation plan; a purely human-based process. This is no longer enough. Businesses need daily [...]

Keyword Themes – A Top SEO Technique


A Top SEO Technique is the use of Keyword Themes I know that if you’ve been reading about Internet marketing you have a grasp on the concept that it’s all about the keywords. The words that you have on your website pages will make or break the success of the marketing campaign. I mean if [...]

Lights – Camera – Action – The YouTube Angle


If you get monthly marketing reports from Eckweb then you know that we’ve been advising you to create videos.  Whether they’re videos of you talking, how-to type of videos, entertaining videos, whatever – aim the topic to what your audience is looking for and YouTube it! An article from Mashable that I just read reports [...]

How Many Hours Should You Spend On SEO?


Lately I’ve been seeing this question pop up here and there, “How many hours should you spend on SEO / Internet marketing?” I think like anything having to do with SEO and Internet marketing, the answer “depends” on a variety of factors. But I thought I would share what I do for my clients’ SEO [...]

Pumping Up Your Internet Marketing For 2011


Okay, you know the old saying… Do what you’ve always done and you’ll get what you’ve always gotten.  (or something like that). Point is – review the Internet marketing that you’ve done for 2010 – what worked, what didn’t?  Look to see what’s new, what haven’t you tried that was recommended?  Make a list, make [...]

Notice To Small Business Owners


At Eckweb, we specialize in Internet marketing for small businesses.  It’s a great niche because frankly, it’s extremely difficult to provide effective Internet marketing at affordable enough rates for small businesses.  But we’ve had 10 years of experience and we’re very happy to say that we can and we do accomplish that goal! But, (you [...]

To Web Designers: Listen Up!


The great majority of websites that we get here at Eckweb are sites that have already been built and have already been online.  A great majority of those site owners claim that their web designer told them they know how to market their sites. I have no way of knowing if this is actually true [...]

Small Business Owners Beginning To Realize The Impact Of The Internet


Well, I have to say that after 11 years of Internet marketing I’m still “promoting” the concept of Internet marketing – especially to small business owners.  I can’t tell you how many clients I have who gawk at spending $3000.00 a year for Internet marketing but yet, they quickly spend $5000.00 for a yellow page [...]