Esther C Kane

If you have heard me speak or have been reading my writings for the last several years you know I’ve used the phrase “feed the fetish” before. What I mean by that is to feed the hunger that your target audience is currently hungry for. Get it? Here’s an example of why this concept is [...]

PPC (Pay Per Click) for small businesses can be an excellent, effective tool if it’s used right.  The mistake, in my humble opinion, that many small businesses make when it comes to PPC marketing is that they don’t do their homework and they don’t properly maintain the campaign.  For these reasons, they can often spend [...]

Comparing SEO (Search Engine Optimization) rates with ROI (Return On Investment) is something that many business website owners fail to do.  With the average price of $20,000-$30,000 yearly investment, search engine optimization rates can be somewhat of a sticker shock, especially for small and home based businesses. There are seo companies, like Eckweb Designs, Inc. [...]

One question I get quite often is “Should I buy several domain names?” My answer is usually “Yes” and I’ll give you two reasons why. 1) You should buy your domain name with different extensions. In other words, if your domain is www.roberts.com then you’ll want to also buy www.roberts.net, www.roberts.biz, etc. The point is [...]

Does your website have goals? I mean REALLY! I bet you think it does. Some of you may be right. But, just to make sure, go and check. The website goals I’m talking about are measurable goals. This means that when you look through your website stats you can measure if the goals are being [...]

One question I get quite often is “Should I buy several domain names?” My answer is usually “Yes” and I’ll give you two reasons why. 1) You should buy your domain name with different extensions. In other words, if your domain is www.roberts.com then you’ll want to also buy www.roberts.net, www.roberts.biz, etc. The point is [...]