If you’ve read anything I’ve written in the last 10 years or have heard me speak at any one of the gatherings I’ve been invited to, you may have heard me use the phrase “Feed the Fetish”.
What I mean, when I say that, is Feed The Customer! On the Internet that means, feed their current [...]
Many website owners focus on their website traffic report as their Main Report of how the website is doing. But the traffic report is really just the result of all that is being done on the website. It doesn’t give you information on what needs to be done to get those great traffic reports.
As the [...]
I’ve had multiple conversations with business owners lately about Twitter. The general “gist” of the conversations usually revolve around them asking me what is Twitter and how can they use it? I give them some ideas and I’m sad to say that I’m just not getting through. Maybe I’m not explaining it well, I don’t [...]
Okay, maybe I’m in the minority but I’m sick of hearing about Michael Jackson’s death and life and accomplishments and legacy, etc. It’s as if Jesus Christ himself had just died for heaven’s sake!
But, having vented those sentiments, I have to acknowledge that apparently there are many more people out there who ARE interested in [...]
Many businesses are busy with the process of selling their products or services but something that they sometimes forget to do (and this is so true of small businesses) is that they forget to find out what their audience needs.
No point in building a rack or pages on your website to sell red shoes if [...]
Most of you know we cater to small businesses and as a result, we’re always on the lookout for creative Internet marketing ideas. I found one today SmallBusinessSEM.com and thought I’d share it with you.
The idea was taken from AvanteGardens.com – basically what they did was to add a marker on a Google Map for [...]
I speak to many small business owners every week and one thing that strikes me is how many of them rely on others to promote them. When I talk to these business owners about writing blogs or tweeting on Twitter or any type of self promotion the usual answer I get back is “Well, I [...]
I know, I know, everyone is talking about social media, twitter this and facebook that! What’s it all about? Why is everyone so interested in the minutiae of our lives? Well, I don’t know the answer to that but I DO know that participating in social media is very much like participating in business and [...]
If you’re a small business and you’re trying to market your website, you may find it difficult to compete with the larger companies. You know, the companies that have triple the number of employees that you have, the companies that have 10 more websites than you have, the companies with deeper pockets than you have.
So, [...]
So many website owners spend the majority of their time and dollars marketing their business websites that they forget their names are also part of their business!
Here are some examples:
Mickey Arledge sells name tags, awards and trophies and much more through several websites. He’s been in business for many years and there are thousands of [...]
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