Esther C Kane

I just finished reading an entry at a social media site from an Internet Marketer who had recently left his employer because the ROI wasn’t what the employer had expected.  The Internet marketer was using SEO (search engine optimization), social media marketing (via Twitter and Facebook) and blogging.  These three factors put the site in [...]

Got another great article from my business coach, John Miller. We all know that the Internet is still fairly new, but even newer is social media. And, human nature being what it is, there are those out there who will try to sell you some snake oil service – hoping you won’t ask any questions [...]

I’ve been talking Internet marketing for 11 years now and I sometimes forget that there are many small business owners who still don’t know how to use their websites for their businesses. It’s easy to get so comfortable with what you know that you forget what others don’t know! One of the very most basic [...]

Lately I’ve been seeing this question pop up here and there, “How many hours should you spend on SEO / Internet marketing?” I think like anything having to do with SEO and Internet marketing, the answer “depends” on a variety of factors. But I thought I would share what I do for my clients’ SEO [...]

A friend sent me an article from the New York Times – “The Dirty Little Secrets of Search” – a great article on how black hat seo works and how even large companies get sucked in. There are alot of details and information in the article so I’ll let you read it for yourself but [...]

If you’ve read anything I’ve written in the last 10 years or have heard me speak at any one of the gatherings I’ve been invited to, you may have heard me use the phrase “Feed the Fetish”. What I mean, when I say that, is Feed The Customer!  On the Internet that means, feed their [...]

Many website owners focus on their website traffic report as their Main Report of how the website is doing.  But the traffic report is really just the result of all that is being done on the website.  It doesn’t give you information on what needs to be done to get those great traffic reports. As [...]

I’ve had multiple conversations with business owners lately about Twitter.  The general “gist” of the conversations usually revolve around them asking me what is Twitter and how can they use it?  I give them some ideas and I’m sad to say that I’m just not getting through.  Maybe I’m not explaining it well, I don’t [...]

Okay, maybe I’m in the minority but I’m sick of hearing about Michael Jackson’s death and life and accomplishments and legacy, etc.  It’s as if Jesus Christ himself had just died for heaven’s sake! But, having vented those sentiments, I have to acknowledge that apparently there are many more people out there who ARE interested [...]

Many businesses are busy with the process of selling their products or services but something that they sometimes forget to do (and this is so true of small businesses) is that they forget to find out what their audience needs. No point in building a rack or pages on your website to sell red shoes [...]