Esther C Kane

Years ago a friend (a great Internet marketer himself) told me that I should write an ebook about Internet marketing.  He told me that I knew more about the subject than most people he meets in that industry.  I was flattered, of course, but my immediate response to him was…”I can’t write an ebook, who [...]

According to a Pew Research Center study released yesterday (Wednesday – June 1st 2011) – 13% of online Americans use Twitter.  That doesn’t seem like much, but that’s a 5% increase from November 2010.  And, the demographics that pushed this up is younger adults (ages 25 – 34). If this trend continues, basically, every 7 [...]

Many, many years ago I was an Occupational Therapist and I did some teaching and research for that field. That’s where I learned about the Internet and I became fascinated by how I could connect to so many people from my little room! These days, connecting with the planet is easy, and not so intriguing, [...]

As an Internet marketer for small businesses, I’ve always had to deal with the small business owners who want to do it all themselves. They figure they can save money and they can have total control. Both factors are valid reasons but what they fail to understand is that the amount of information they need [...]

Depending on the age group you hang out with, you may or may not realize the number of smart phone users in the US. The truth is, “…only about thirty percent of cell phone subscribers in the U.S. use one of these ultra-modern devices“.  So, that means that 70% of cell phone users have yet [...]

Mashable online magazine is one of my favourite reads. Today I saw an article that had some interesting stats about small businesses and those stats fueled Mashable’s predictions for small businesses in 2011. Here they are… 1) 54% of respondents to a survey by Mashable …”indicated that their businesses currently have websites.” They went on [...]

For years, many years, I’ve been essentially arguing with clients about blogging!  Mostly trying to get through their fears of blogging.  It seems that most people have this concept that when you write a post in a blog it has to be absolutely perfect.  Grammatically correct in every way, it has to get the A+ [...]

Eckweb is growing, changing (that’s an “always” state!) but we’re heading upwards which is great! In the list of “to do’s” is our branding. We’re changing our logo, changing our look! Moving from Jeans to Suits if you will – growing up. Exciting, nerve wracking and exhausting all at the same time! It’s been an [...]

I know, as a small business owner myself, I absolutely know!  Phone calls from clients are a blessing and a curse.  You know what I mean!  You want to hear from your clients,  you want to help them but at the same time,  you’re in the midst of doing the tasks to help another client.  [...]

Well, I have to say that after 11 years of Internet marketing I’m still “promoting” the concept of Internet marketing – especially to small business owners.  I can’t tell you how many clients I have who gawk at spending $3000.00 a year for Internet marketing but yet, they quickly spend $5000.00 for a yellow page [...]