Tweeting and Marketing


According to a Pew Research Center study released yesterday (Wednesday – June 1st 2011) – 13% of online Americans use Twitter.  That doesn’t seem like much, but that’s a 5% increase from November 2010.  And, the demographics that pushed this up is younger adults (ages 25 – 34). If this trend continues, basically, every 7 [...]

New Social Media Marketing Tool


You know, there literally is something new coming out on the Internet every single day – it’s difficult to keep up. And, truth be told, most of the time the new service or product is not much to hoop about but I saw something today that seemed intriguing. It’s called Qpomp – basically social media [...]

Another Way Of Looking At Blogging (and making it work)


For years, many years, I’ve been essentially arguing with clients about blogging!  Mostly trying to get through their fears of blogging.  It seems that most people have this concept that when you write a post in a blog it has to be absolutely perfect.  Grammatically correct in every way, it has to get the A+ [...]

Still Not On The Internet – Really?


I love the Saturday Night skits “Really!?! with Seth and Amy” – they’re funny yes, but they give a great perspective on situations.   Gotta love that NY type of humor! I just read in ClimbTheNet.com that a research by a private business forum showed “…that 1 in 5 businesses do not have a website and [...]

Your Customers Are Changing – You Keeping Up?


The future world of customers is rapidly changing and as a business owner, you MUST keep up.  I know, technology has taken over our lives and our businesses but in many ways, it’s still in the first stages.  We’re still in the “model T” era of integrating computers and technology into our businesses.  This video [...]

Have You Gone Social Yet?


Mashable.com “…highlighted a study that showed two-thirds of marketers now use social media in some capacity.”  That’s quite a number!  I would love to know the types and sizes of the businesses that are participating in social media marketing.  My guess would be mid to large size companies. eMarketer.com reports that in one year’s time [...]

Are You Twitter Phobic?


I’ve had multiple conversations with business owners lately about Twitter.  The general “gist” of the conversations usually revolve around them asking me what is Twitter and how can they use it?  I give them some ideas and I’m sad to say that I’m just not getting through.  Maybe I’m not explaining it well, I don’t [...]

The Graying of Facebook


Last week, my neighbor told me that her 83 year old mother is now on Facebook and is just loving it!  She’s busy poking everyone on her list and is enjoying (according to her daughter) the interaction she’s having with so many people!  In addition, she’s even found some friends she’s lost touch with over [...]

The Benefits of Social Media on Website Traffic


I know, I know, everyone is talking about social media, twitter this and facebook that! What’s it all about? Why is everyone so interested in the minutiae of our lives? Well, I don’t know the answer to that but I DO know that participating in social media is very much like participating in business and [...]

Getting Ready For Social Media Marketing


In his article, A Future View of Social Media and How To Prepare Today, Augie Ray reports that there are “two broad categories of actions that marketers should take now to pave the road to future Social Media success. The first is to execute the traditional best practices that create and strengthen brands. The second [...]