Esther C Kane

The future world of customers is rapidly changing and as a business owner, you MUST keep up.  I know, technology has taken over our lives and our businesses but in many ways, it’s still in the first stages.  We’re still in the “model T” era of integrating computers and technology into our businesses.  This video [...]

Mashable.com “…highlighted a study that showed two-thirds of marketers now use social media in some capacity.”  That’s quite a number!  I would love to know the types and sizes of the businesses that are participating in social media marketing.  My guess would be mid to large size companies.
eMarketer.com reports that in one year’s time they [...]

I’ve had multiple conversations with business owners lately about Twitter.  The general “gist” of the conversations usually revolve around them asking me what is Twitter and how can they use it?  I give them some ideas and I’m sad to say that I’m just not getting through.  Maybe I’m not explaining it well, I don’t [...]

Last week, my neighbor told me that her 83 year old mother is now on Facebook and is just loving it!  She’s busy poking everyone on her list and is enjoying (according to her daughter) the interaction she’s having with so many people!  In addition, she’s even found some friends she’s lost touch with over [...]

I know, I know, everyone is talking about social media, twitter this and facebook that! What’s it all about? Why is everyone so interested in the minutiae of our lives? Well, I don’t know the answer to that but I DO know that participating in social media is very much like participating in business and [...]

In his article, A Future View of Social Media and How To Prepare Today, Augie Ray reports that there are “two broad categories of actions that marketers should take now to pave the road to future Social Media success. The first is to execute the traditional best practices that create and strengthen brands. The second [...]