No point in building a rack or pages on your website to sell red shoes if your audience is looking for yellow shoes instead!  That can be a costly mistake.  (Hence, that’s how all those shoes end up at the discount stores!)

Anyway – how can you know what your audience is looking for?  And now?

Well, Twitter is a “now” type of tool.  I mean, you see what people are typing in now.  So, it’s a great tool to find out what others are searching for.

Here’s how…

Twitscoop.com is a great tool to find out what people are searching for.  Here’s how you use it.

1) Type in a phrase (in quotes) about your services, in the form of a need or want.  For example, let’s say you sell Name Tags – here are some sample searches you can do…

a) “searching for” + “name tags” – no results

b) “searching for” + “nametags” – no results

c) “looking for” + “name tags” – got 2 results, one mentions celebrities and name tags (hmm – that’s an idea, create name tags using celebrity images)

d) “great” + “name badges” – got an advertisement from namebadgeworld.com – hmm – interesting and free way to market!  Also got links to other sites selling very different looking types of name badges.  Great ideas!

Get the idea?  This short survey on Twitscoop.com which took about 5 minutes, showed me that there is a need out there for unusual and different name tags.  People are admiring name tags and badges that are not the “same old same old”.  That tells me (if I’m selling name tags) that I need to get creative and begin making different name tags, ones that stand out and showcase today’s meetings and the desires of the people in those meetings.

This concept will not only show you what your audience wants or needs but it will bring you AND your audience together.  What a concept!