Esther C Kane

There’s no doubt that the BEST use of any website statistics programs is tracking the goals that you set up for the website. Wait, what?  Did I hear you say “What goals?” – Are you one of the millions of website owners who don’t have specific goals for each website page?  Then,  what are you [...]

Although we’ve been using Google Analytics for the past many years it’s always good to look and see what other free website stats programs are available and how they stack up. Google Analytics Comparing  Google Analytics and Awstats Comparing Google Analytics and StatCounter Comparing Google Analytics and GetClicky Comparing Google Analytics and Woopra Awstats Comparing [...]

There are some FABULOUS statistics that you can get about the visitors to your website via the Google Analytics tool.  Let me give you a brief explanation of each section. Benchmarking Google explains “benchmarking” like this…”Based on the number of visits each site receives, sites of similar sizes are grouped together under three classifications: small, [...]

Years ago I used to send a PDF copy of the Google Analytics report to my clients.   I also sent ranking reports (remember when they were relevant?) – and what I learned was that my clients didn’t understand them. As a good friend tells me quite often, “Oh, it gives me a headache!”. So, although [...]

What’s REALLY important when measuring website metrics and analytics? Now that Google has officially announced that they will no longer accept any automation tools scanning their search engine for website rankings, some SEO firms and SEO webmasters are wondering what can they use for their Website Metrics and Analytics? Honestly, they should have been using [...]