Esther C Kane

Many website owners focus on their website traffic report as their Main Report of how the website is doing.  But the traffic report is really just the result of all that is being done on the website.  It doesn’t give you information on what needs to be done to get those great traffic reports.
As the [...]

So, I’m reading this new book I just received, The Art of SEO and right at the beginning it’s got a very nice layout of how search engine users (our customers / your customers) think.  So, it gave me the idea for this article.  You can say this article was inspired by the book.
When you, [...]

For all you web designers and programmers and webmasters out there – how many of your clients work with you during the web building process and then once it’s over, that’s it – you never hear from them again?
Yep, even if they’re “marketing” their websites?
For all you website owners out there who are paying SEO [...]

Oh, if I had a nickle every time someone asked me to “guarantee website rankings” for them!  I’d have a nice little retirement account!
If you don’t know already, when an Internet marketing firm tells you they can “guarantee” rankings, they’re just trying to sell you some snake oil.  Just like those salesmen standing on the [...]

It seems so many companies (and people) are talking about Simple Living these days.  There’s an Allstate commercial that talks about finding the pleasures in Jenga and Meatloaf these days, which I think sums up the sentiments of today’s economy.  And I can’t help but wonder if that will remain the sentiment for at least [...]

SEO Services, like most other services, are a myriad of activities all put together to create a package.
SEO (Search engine optimization) services come in all shapes and sizes.  Let’s face it, no 2 SEO firms are the same, although there are certain similarities, no 2 will ever be exactly the same.  Just like no 2 [...]

So often I find myself in an argument with a new client over keywords.  Basically, the scenario is usually…
They want to be found for a main keyword phrase.
And I want them to be found for keyword phrases that convert into sales.
What’s the difference you say?  Let me tell you!
1) It’s more difficult to get on [...]

The great majority of small businesses have yet to take advantage of Internet Marketing services.  For some, it’s the cost, for others, it’s the inability to comprehend what it is.  So often I hear comments from callers such as…”Well, I guess I’m supposed to have a website so can you build me a website?”
I imagine [...]

Social media planning is very important – here’s how you can plan your next exciting marketing campaign.
So many Internet Marketing firms are scrambling to offer social media marketing as part of their marketing campaigns. And who can blame them? It seems that social media programs like Facebook, LinkedIn, MySpace and Twitter have taken over!
But before [...]

If you drive a car then you know how much MORE money is coming out of your pocket these days for the gas for that car. Maybe you’ve changed your driving habits, maybe you’re telecommuting more or carpooling, maybe you’re thinking twice about going out just for a few items at the grocery store.
Let’s face [...]