What’s Affecting Your Google Rankings Lately?

There are MANY factors (over 200 at last count) that affect where your website will rank in a Google search.  These factors change, their importance changes and of course, some fall off and new ones are introduced.  All of this happens in a variety of timelines.

As a small business owner, you don’t have to get a text alert every time there’s a change (I wish there was such a thing!) but you do have to be aware that your SEO firm is doing all they can to keep up with these changes (which can occur daily).  And, every now and then, it’s nice to know some details so I thought I’d share one with you today.

We All Know Social Media Is Important

In the last few months, I’ve sent out at least a dozen SEO proposals that emphasize the fact that social media is an absolute must these days.  SEO marketing is just not possible any longer without social media and here’s some evidence to back that up.

From a great article on Moz.com – “Every two years, Moz runs a scientific correlation study to discover the qualities of web pages that have a strong association with ranking highly in Google.”

The results were:

#1 – Page Authority
#2 – Google Plus
#3 – Number of Linking Root Domains
#4 – Facebook Shares, Likes and Comments

Let me explain what each of these are so you can have a better understanding of why they are so important to Google.

Page Authority

Page Authority is a score between 1 and 100 that tells you how “authoritative” a page is.  The score is influenced by the number of links and the authority of the websites that are linking to you.

For example: Let’s say your website page is “B” and a website’s page linking to you is “A”.

If the page authority on “A” is 50 and they link to “B” that’s better than if the page authority on “A” was 3.

Google Plus

I personally love Google Plus much better than Facebook.  It’s cleaner, easier to use, lacks all the hoopla that Facebook does.  But it’s not as popular, I admit.  At least not yet.  But it’s apparent from this study that being on Google Plus and using Google Plus to promote your business is more influential than any other social media program.

Use Google Plus in conjunction with Facebook and you’re doing the best that you can with social media marketing.

Number of Linking Root Domains

This is the number of unique root domains that link to your website.  If your site is mentioned in a blog somewhere on 10 of their posts, all 10 count as just ONE Root Domain.  The idea is that it’s not actually the number of links to your site that are important, it’s the number of different domains that link to your website.

Number of Facebook Shares, Likes and Comments

I don’t think I need to explain this one but it is important to know that Google is absolutely looking at your business on Facebook.  The more active you are on Facebook, the better.

There’s MUCH more information on the original article so pour yourself a cup of coffee or tea and take some time to read it through.  It’s filled with grat information on how you can improve your site’s Google rankings.



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